Home » Culture Jam: How To Reverse Americas Suicidal Consumer Binge - And Why We Must by Kalle Lasn
Culture Jam: How To Reverse Americas Suicidal Consumer Binge - And Why We Must Kalle Lasn

Culture Jam: How To Reverse Americas Suicidal Consumer Binge - And Why We Must

Kalle Lasn

Published
ISBN : 9780688178055
Paperback
272 pages
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 About the Book 

America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow culture jammers. The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows- the way institutionsMoreAmerica is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow culture jammers. The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows- the way institutions wield power- the way television stations are run- and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by uncooling consumer items, by dermarketing fashions and celebrities, and by breaking the media trance of our TV-addicted age.A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live.